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Lead Generation

Trico Corporation Case Study

Trico Corporation Case Study

Campaigns Case Studies Lead Generation Marketing
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Trico Corporation needed to expand their online engagement with B2B customers worldwide. BSPKN provided strategic email campaigns, content offerings, and video marketing to drive…

Augsburg University Case Study

Augsburg University Case Study

Ads Campaigns Case Studies Lead Generation SEM SEO UI/UX
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Augsburg University needed a more efficient way to generate leads while optimizing their ad spend. BSPKN provided a comprehensive digital audit and implemented effective…

The Retreat Case Study

The Retreat Case Study

Campaigns Case Studies CRM Development Lead Generation Marketing SMS
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The Retreat needed a boost in their digital marketing efforts to increase leads and streamline customer interactions. BSPKN provided integrated marketing and CRM tools,…

Honeywell Case Study

Honeywell Case Study

Campaigns Case Studies Customized Engagement Lead Generation Marketing
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Honeywell needed a strategic approach to enhance their brand visibility and engage key accounts in the logistics sector. With targeted Account-Based Marketing (ABM) campaigns,…

Elysian Construction Case Study

Elysian Construction Case Study

Automation Case Studies Efficiency Engagement Lead Generation Revenue Scalability
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Elysian Construction faced the daunting task of managing their sales and marketing efforts across multiple states without a cohesive strategy or automation tools. They…

Sunrise Banks Case Study

Sunrise Banks Case Study

Case Studies Engagement Expansion Lead Generation Multilingual
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Imagine trying to connect with a diverse audience that speaks multiple languages while ensuring your marketing campaigns are effective and efficient. This was the…

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Campaigns Case Studies Lead Generation Marketing

Trico Corporation Case Study

Trico Corporation needed to expand their online engagement with B2B customers worldwide. BSPKN provided strategic email campaigns, content offerings, and video marketing to drive…

  • Pain Points

    • Need for increased online engagement and lead generation.
    • Requirement for strategic email and content marketing.
    • Desire to expand global reach and B2B partnerships.

  • Strategy

  • Implementation

    • Executed strategic email and drip campaigns.
    • Developed and optimized content and video marketing strategies.
    • Coordinated marketing efforts to expand global reach.

  • Results

View Project
Ads Campaigns Case Studies Lead Generation SEM SEO UI/UX

Augsburg University Case Study

Augsburg University needed a more efficient way to generate leads while optimizing their ad spend. BSPKN provided a comprehensive digital audit and implemented effective…

  • Pain Points

    • High ad spend with low return on investment.
    • Need for a thorough digital audit to identify improvement areas.
    • Requirement for effective SEO and SEM strategies.

  • Strategy

    • SEO Optimization: Conducted a full digital audit and optimized on-page search elements.
    • SEM Campaigns: Implemented targeted SEM campaigns through Google Ads and Facebook Ads.
    • Lead Generation: Developed strategies to boost lead generation and conversion.

  • Implementation

    • Utilized SEO, lead generation, CRM, and paid search (SEM) strategies.
    • Coordinated Google Ads and Facebook Ads campaigns for maximum reach.
    • Enhanced overall user experience on digital platforms.

  • Results

View Project
Campaigns Case Studies CRM Development Lead Generation Marketing SMS

The Retreat Case Study

The Retreat needed a boost in their digital marketing efforts to increase leads and streamline customer interactions. BSPKN provided integrated marketing and CRM tools,…

  • Pain Points

    • Low lead generation and engagement rates.
    • Need for integrated marketing and CRM tools.
    • Requirement for effective SEO and lead nurturing automation.

  • Strategy

  • Implementation

    • Utilized HubSpot, Facebook Ads, Google Ads, and various video and content marketing strategies.
    • Developed SEO-optimized content and lead nurturing workflows.
    • Coordinated marketing efforts to improve lead conversion rates.

  • Results

    • Leads: Consistent month-over-month lead increase of 375%.
    • Programs: Waitlists for residential programs.
    • Engagement: Over 500 leads generated per month.

  • Impact

    • Growth: Significant increase in lead generation and engagement.
    • Efficiency: Streamlined internal processes and improved customer interaction.

View Project
Campaigns Case Studies Customized Engagement Lead Generation Marketing

Honeywell Case Study

Honeywell needed a strategic approach to enhance their brand visibility and engage key accounts in the logistics sector. With targeted Account-Based Marketing (ABM) campaigns,…

  • Pain Points

    • Difficulty in targeting strategic accounts effectively.
    • Need for compelling content to engage VP/C-Suite level contacts.
    • Requirement for integrated marketing tools to measure success.

  • Strategy

    • ABM Campaigns: Targeted strategic accounts like UPS, FedEx, and Pepsi through search, social, and display ads.
    • Content Marketing: Created webinars, videos, eBooks, and white papers to engage the audience.
    • Customized Pages: Developed unique landing pages for each strategic account.

  • Implementation

    • Leveraged tools like Salesforce, HubSpot, Marketo, and Google Analytics.
    • Deployed microtargeted media campaigns.
    • Utilized LinkedIn and Google Ads to reach VP/C-Suite level contacts.

  • Results

    • Leads: Generated 99 new leads, with 71 VP/C-Suite visits.
    • Engagement: Achieved 13,364 video views.
    • Impact: Google Ads generated over $10 million in SQL/Opps annually.

View Project
Automation Case Studies Efficiency Engagement Lead Generation Revenue Scalability

Elysian Construction Case Study

Elysian Construction faced the daunting task of managing their sales and marketing efforts across multiple states without a cohesive strategy or automation tools. They…

  • Pain Points

    • Lack of integrated sales and marketing automation tools.
    • Need for consistent lead generation via paid social, SEO, and email campaigns.
    • Coordination of marketing efforts across multiple states.

  • Strategy

    • Automation: Full implementation of HubSpot for sales and marketing.
    • Lead Generation: Managed campaigns across paid social, SEO, email, and mailers.
    • Scalability: Developed strategies to scale marketing efforts effectively.

  • Implementation

    • Integrated HubSpot CRM for seamless sales and marketing automation.
    • Created targeted SEO and paid social campaigns.
    • Coordinated email and mailer campaigns to reach new markets.

  • Results

    • Revenue: Generated an additional $10 million in revenue within 6 months.
    • Efficiency: Streamlined marketing efforts across multiple states.
    • Engagement: Improved lead generation and customer engagement.

  • Impact

    • Growth: Substantial revenue growth and increased market reach.
    • Efficiency: Enhanced efficiency with automated processes and targeted campaigns.

View Project
Case Studies Engagement Expansion Lead Generation Multilingual

Sunrise Banks Case Study

Imagine trying to connect with a diverse audience that speaks multiple languages while ensuring your marketing campaigns are effective and efficient. This was the…

  • Pain Points

    • Difficulty reaching diverse language-speaking communities.
    • Need for robust SEO and paid social strategies to drive leads.
    • Expansion into multiple states while maintaining campaign efficiency.

  • Strategy

    • Lead Generation: Implemented targeted campaigns using Facebook Ads, Google Ads for B2C, LinkedIn Ads for B2B, and referral networks.
    • Multilingual Approach: Created content and ads in Spanish, English, and Hmong.
    • Expansion: Scaled successful campaigns to new states.

  • Implementation

    • Utilized tools like Facebook Ads, Google Ads, LinkedIn Ads, and HubSpot.
    • Developed SEO-optimized content for various languages.
    • Coordinated a seamless CRM integration for tracking and nurturing leads.

  • Results

  • Impact

    • Growth: Increased budget by 4x due to successful lead generation.
    • Diversity: Effectively reached and engaged with a diverse audience.

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