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Sunrise Banks Case Study

Imagine trying to connect with a diverse audience that speaks multiple languages while ensuring your marketing campaigns are effective and efficient. This was the challenge faced by Sunrise Banks as they aimed to expand their reach and generate leads across different communities. With a need for multilingual content and targeted strategies, they turned to BSPKN for a comprehensive digital solution.

Objective

To increase lead generation and expand reach for Sunrise Banks, focusing on Spanish, English, and Hmong-speaking communities.

  • Pain Points

    • Difficulty reaching diverse language-speaking communities.
    • Need for robust SEO and paid social strategies to drive leads.
    • Expansion into multiple states while maintaining campaign efficiency.

  • Strategy

    • Lead Generation: Implemented targeted campaigns using Facebook Ads, Google Ads for B2C, LinkedIn Ads for B2B, and referral networks.
    • Multilingual Approach: Created content and ads in Spanish, English, and Hmong.
    • Expansion: Scaled successful campaigns to new states.

  • Implementation

    • Utilized tools like Facebook Ads, Google Ads, LinkedIn Ads, and HubSpot.
    • Developed SEO-optimized content for various languages.
    • Coordinated a seamless CRM integration for tracking and nurturing leads.

  • Results

  • Impact

    • Growth: Increased budget by 4x due to successful lead generation.
    • Diversity: Effectively reached and engaged with a diverse audience.

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    United States
    Wayzata, MN 55391

    Colombia
    Medellín, ANT 50022
    Bogotá, BOG 111071
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