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Honeywell Case Study

Honeywell Case Study

Campaigns Case Studies Customized Engagement Lead Generation Marketing
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Honeywell needed a strategic approach to enhance their brand visibility and engage key accounts in the logistics sector. With targeted Account-Based Marketing (ABM) campaigns,…

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Campaigns Case Studies Customized Engagement Lead Generation Marketing

Honeywell Case Study

Honeywell needed a strategic approach to enhance their brand visibility and engage key accounts in the logistics sector. With targeted Account-Based Marketing (ABM) campaigns,…

  • Pain Points

    • Difficulty in targeting strategic accounts effectively.
    • Need for compelling content to engage VP/C-Suite level contacts.
    • Requirement for integrated marketing tools to measure success.

  • Strategy

    • ABM Campaigns: Targeted strategic accounts like UPS, FedEx, and Pepsi through search, social, and display ads.
    • Content Marketing: Created webinars, videos, eBooks, and white papers to engage the audience.
    • Customized Pages: Developed unique landing pages for each strategic account.

  • Implementation

    • Leveraged tools like Salesforce, HubSpot, Marketo, and Google Analytics.
    • Deployed microtargeted media campaigns.
    • Utilized LinkedIn and Google Ads to reach VP/C-Suite level contacts.

  • Results

    • Leads: Generated 99 new leads, with 71 VP/C-Suite visits.
    • Engagement: Achieved 13,364 video views.
    • Impact: Google Ads generated over $10 million in SQL/Opps annually.

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