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Altrius Capital Management Case Study

Altrius Capital Management faced challenges in data security, legal compliance, and client engagement. BSPKN provided innovative web solutions and CRM integration to address these…

Honeywell Case Study

Honeywell needed a strategic approach to enhance their brand visibility and engage key accounts in the logistics sector. With targeted Account-Based Marketing (ABM) campaigns,…

Elysian Construction Case Study

Elysian Construction faced the daunting task of managing their sales and marketing efforts across multiple states without a cohesive strategy or automation tools. They…

Sunrise Banks Case Study

Imagine trying to connect with a diverse audience that speaks multiple languages while ensuring your marketing campaigns are effective and efficient. This was the…

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    Wayzata, MN 55391

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    Medellín, ANT 50022
    Bogotá, BOG 111071
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Altrius Capital Management Case Study

Altrius Capital Management faced challenges in data security, legal compliance, and client engagement. BSPKN provided innovative web solutions and CRM integration to address these…

  • Pain Points

    • Need for robust data security and legal compliance.
    • Requirement for a secure and user-friendly client portal.
    • Desire to enhance client engagement and interaction.

  • Strategy

  • Implementation

    • Utilized Drupal, secure CRM, video production, and animations.
    • Redesigned the website for better security and user experience.
    • Developed a consumer portal and document vault for client use.

  • Results

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Honeywell Case Study

Honeywell needed a strategic approach to enhance their brand visibility and engage key accounts in the logistics sector. With targeted Account-Based Marketing (ABM) campaigns,…

  • Pain Points

    • Difficulty in targeting strategic accounts effectively.
    • Need for compelling content to engage VP/C-Suite level contacts.
    • Requirement for integrated marketing tools to measure success.

  • Strategy

    • ABM Campaigns: Targeted strategic accounts like UPS, FedEx, and Pepsi through search, social, and display ads.
    • Content Marketing: Created webinars, videos, eBooks, and white papers to engage the audience.
    • Customized Pages: Developed unique landing pages for each strategic account.

  • Implementation

    • Leveraged tools like Salesforce, HubSpot, Marketo, and Google Analytics.
    • Deployed microtargeted media campaigns.
    • Utilized LinkedIn and Google Ads to reach VP/C-Suite level contacts.

  • Results

    • Leads: Generated 99 new leads, with 71 VP/C-Suite visits.
    • Engagement: Achieved 13,364 video views.
    • Impact: Google Ads generated over $10 million in SQL/Opps annually.

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Elysian Construction Case Study

Elysian Construction faced the daunting task of managing their sales and marketing efforts across multiple states without a cohesive strategy or automation tools. They…

  • Pain Points

    • Lack of integrated sales and marketing automation tools.
    • Need for consistent lead generation via paid social, SEO, and email campaigns.
    • Coordination of marketing efforts across multiple states.

  • Strategy

    • Automation: Full implementation of HubSpot for sales and marketing.
    • Lead Generation: Managed campaigns across paid social, SEO, email, and mailers.
    • Scalability: Developed strategies to scale marketing efforts effectively.

  • Implementation

    • Integrated HubSpot CRM for seamless sales and marketing automation.
    • Created targeted SEO and paid social campaigns.
    • Coordinated email and mailer campaigns to reach new markets.

  • Results

    • Revenue: Generated an additional $10 million in revenue within 6 months.
    • Efficiency: Streamlined marketing efforts across multiple states.
    • Engagement: Improved lead generation and customer engagement.

  • Impact

    • Growth: Substantial revenue growth and increased market reach.
    • Efficiency: Enhanced efficiency with automated processes and targeted campaigns.

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Sunrise Banks Case Study

Imagine trying to connect with a diverse audience that speaks multiple languages while ensuring your marketing campaigns are effective and efficient. This was the…

  • Pain Points

    • Difficulty reaching diverse language-speaking communities.
    • Need for robust SEO and paid social strategies to drive leads.
    • Expansion into multiple states while maintaining campaign efficiency.

  • Strategy

    • Lead Generation: Implemented targeted campaigns using Facebook Ads, Google Ads for B2C, LinkedIn Ads for B2B, and referral networks.
    • Multilingual Approach: Created content and ads in Spanish, English, and Hmong.
    • Expansion: Scaled successful campaigns to new states.

  • Implementation

    • Utilized tools like Facebook Ads, Google Ads, LinkedIn Ads, and HubSpot.
    • Developed SEO-optimized content for various languages.
    • Coordinated a seamless CRM integration for tracking and nurturing leads.

  • Results

  • Impact

    • Growth: Increased budget by 4x due to successful lead generation.
    • Diversity: Effectively reached and engaged with a diverse audience.

View Project