Trico Corporation Case Study

Trico Corporation needed to expand their online engagement with B2B customers worldwide. BSPKN provided strategic email campaigns, content offerings, and video marketing to drive significant growth and lead generation.

Objective

To increase online engagement with B2B customers worldwide for Trico Corporation.

Pain Points
- Need for increased online engagement and lead generation.
- Requirement for strategic email and content marketing.
- Desire to expand global reach and B2B partnerships.
Strategy
- Email Campaigns: Developed strategic email campaigns to target key B2B customers.
- Content Marketing: Created engaging content offerings and video content.
- Marketing Integration: Utilized HubSpot, Microsoft Dynamics 365, and WordPress for seamless marketing efforts.
Implementation
- Executed strategic email and drip campaigns.
- Developed and optimized content and video marketing strategies.
- Coordinated marketing efforts to expand global reach.
Results
- Session Increase: 211%
- Lead Increase: 35% year-over-year.