Augsburg University Case Study

Augsburg University needed a more efficient way to generate leads while optimizing their ad spend. BSPKN provided a comprehensive digital audit and implemented effective SEO and SEM strategies to achieve remarkable growth.

Objective

To reduce ad spend and increase lead generation for Augsburg University.

Pain Points
- High ad spend with low return on investment.
- Need for a thorough digital audit to identify improvement areas.
- Requirement for effective SEO and SEM strategies.
Strategy
- SEO Optimization: Conducted a full digital audit and optimized on-page search elements.
- SEM Campaigns: Implemented targeted SEM campaigns through Google Ads and Facebook Ads.
- Lead Generation: Developed strategies to boost lead generation and conversion.
Implementation
- Utilized SEO, lead generation, CRM, and paid search (SEM) strategies.
- Coordinated Google Ads and Facebook Ads campaigns for maximum reach.
- Enhanced overall user experience on digital platforms.
Results
- Lead Generation: Increased leads by 600%.
- Ad Spend: Reduced ad spend by 35%.
- User Experience: Enhanced overall user experience.